Musical Family Tree

Spreading Indiana Music

MFT Exclusive: New Musical Family Tree Logo Selection!

Musical Family Tree gets a Logo re-design!
We're asking the community to help us pick the new logo...

There are typically only a handful of comments I hear from my friends and acquaintances when I explain to them my new role at MFT, and one of the most frequent responses is "You guys need a new logo." Not that there's a problem with the old logo or the way the site looks, but even most of us that have enjoyed MFT for years are willing to admit that a few things around here could benefit from an update.

Jeb and I recently got in touch with local graphic designer Aaron Scamihorn, who has done work for the Naptown Roller Girls, Queens of the Stoneage, and Cake, to name a few. Aaron's design work is always top-notch and pleasing to the eye. Check out some samples and learn more about what he does at his website.

After a couple of brief conversations, Mr. Scamihorn sent us several stunning ideas for a new logo for MFT. Jeb and I definitely have a few favorites, but we ultimately thought it would be best to open this topic up for discussion with the MFT community. With Aaron's permission, we have presented the following samples in order to get some general opinion or consensus before making a final decision. 

So please, take some time to look over these designs and give us some feedback, because there's a good chance that you will be seeing a lot more of whichever one gets picked (or "ones" - we're not opposed to using more than one design, combining elements of different ones, or even going back to the drawing board if necessary). Share your thoughts in the comments section, or send me an e-mail to if you'd prefer to keep your feedback private.

Thanks for your consideration and feedback!

(These are in no specific order, but are labeled with numbers for easier reference.) 











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Comment by Dave Repellent Jr on March 8, 2012 at 6:26pm

Acorn?..I thought that was genitalia...Oh my bad

Comment by drew d. on March 1, 2012 at 11:35am

I like #10 & #5 although I would prefer more wood-grain. I don't know what it is about wood-grain in the logo (like #6)...but I dig it. 

#5 I like because of how MFT pops out of the logo. I like the pop of #10 too, but it seems like having the words "Musical Family Tree" is important, even if it is a bit text-heavy; and #10 loses that.

Comment by Rob Peoni on February 29, 2012 at 7:58pm

I like 10 and 5. But as anyone who has visited Thought on Tracks can tell you, I dunno shit about design :) Good luck with the decision y'all!

Comment by Brian Leonard on February 29, 2012 at 3:18pm

#6 - maybe with the acorn cap separated so it doesn't look like a police shield.

The rest are a close second with the advantage of some of them spelling out the name IMO.

Comment by indyfitz on February 29, 2012 at 11:56am

you know, i'm not seeing any of these with an actual tree.  this site really is about the roots of indiana music, the acorn being the fruit of the tree.. yes.. but the roots, trunk, branches and leaves are being neglected...  I suppose that's just being esoteric.

Comment by Jeb Banner on February 29, 2012 at 11:34am

I like the basic MFT block letters so I guess 9 and 5 are my favs right now.

Keep in mind no color has been added, intentionally, to any but #3.

Comment by Daniel Fahrner on February 28, 2012 at 5:29pm

Big on #7 and #10. Both have the wood grain thing going on, which is fun. #10 will need to factor in an opportunity to spell out "musical family tree" for those unaware.

Comment by indyfitz on February 28, 2012 at 12:07pm

#3 all the way!

Comment by Jon Rogers on February 28, 2012 at 10:34am

A lot of good points are being made, and I think your comments will definitely help in our next round of discussions. Thanks for participating everyone, and keep that feedback coming please!

Comment by Bill Zink on February 28, 2012 at 1:31am


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