Since my work directly involves delivery/distribution of music to listeners, I've given a great deal of thought over the past several years to the way things have changed and are continuing to change. We're quickly moving towards a new reality where all existing recorded music is available to everyone all the time, which has been more or less inevitable since the distribution of music via the Internet became possible. There are many issues that need to be resolved, such as compulsory licensing scenarios, how to charge consumers, and how to pay rightsholders; however, the bottom line is that this new access will be wonderful for music fans.
I woke up this morning with a burning desire to hear Double Nickels on the Dime by the Minutemen. I have the vinyl somewhere, maybe in the attic. Is it on my iPod? Nope, or rather just History Lesson Part II. I wanted to hear the whole album! Do I fire up the computer and purchase it from iTunes for $9.99? Nah, too much effort, and (ahem) ten bucks is a lot for an album these days, right? Do I go to Pirate Bay and find a torrent? No, of course not; I'm a copyright lawyer (but I do know that's an option). The point is that I could hear it without leaving the house if I wanted to take the time and/or spend the money. Nevertheless, in the very near future, it will just be a matter of picking up my phone, opening a web page, and typing in a search. And it will be legal and I'll have paid for it without feeling the slightest twinge of pain. And that is awesome.
But the changes that have led to this incredible new scenario (which is a full-blown reality in Europe thanks to Spotify) have me waxing nostalgic about how I used to consume music. I've been a music lover since early childhood, but the first time I became really excited about music - my music - was the American hardcore explosion in the early 80s. My friends and I became completely obsessed with sub-underground records - music that existed almost completely off the mass-meida grid.
Being in the middle of nowhere culturally, we found out about bands in two basic ways: by word of mouth and through photocopied fanzines. If someone in the "scene" (an extended group of twenty or thirty like-minded friends) managed to procure a coveted piece of vinyl, they dubbed cassettes for the rest of us. Of course we would have happily purchased the records with our allowances - if we could find them. But the cool record stores in town featured "punk" according to middle-aged (i.e. over twenty) sensibilities - lots of British punk, Iggy, a few popular hardcore titles such as the Dead Kennedys or Black Flag. We wanted to dig deeper.
I remember first reading about Minor Threat in 1982. Practically every 'zine I read proclaimed them the Best Hardcore Band on Earth, but I literally couldn't get my hands on a record, and therefore I couldn't hear a note. It sure as shit wasn't on the radio! By the time I received my mail-ordered copy of Out of Step and dropped the needle for the first time, my stenciled Minor Threat logo on my home-made T-shirt had already begun to fade. I'd never heard them, but I knew they were awesome. And guess what? They were awesome. Hearing that music for the first time was exciting beyond description.
By the time I began to lose interest in hardcore in favor of other, more obscure music, I'd gathered a collection of probably fifty or sixty hardcore albums on vinyl and a few dozen seven-inches. But I listened to many of those records obsessively. I felt enormous excitement in obtaining the records, and crushing disappointment when they did not live up to my expectations. The point is I ascribed enormous value to those recordings in part because they were difficult to obtain. My excitement and enthusiasm resulted at least in part from scarcity.
So, access to all music all the time? Kids won't have those sorts of experiences any more. That's a good thing for sure, but the danger is that it makes recorded music seem less significant - more disposable. Music will continue to drive the culture and it will continue to be enormously important to people, but I'm a little nervous how all the lack of scarcity will affect people's attitudes towards music and the way they listen.
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